# Sohum Berdia

> I turn companies into tech companies. AI, data and automation systems for traditional businesses. Tempe, Arizona.

I build the data platforms, automations and AI tools that let a traditional business run on software. Today that means the AI and data function at Moxie Pest Control, which I am building from zero, and Quro AI, the learning platform I founded.

## Now
- Building: The AI and data function at Moxie Pest Control. Recruited by the COO to build it from zero: a lakehouse, lead automations, call analysis and AI assistants for each department.
- Founder: Quro AI. An AI-first learning platform that adapts to each learner. (https://quro.school)
- Host: The Common Logic. A video podcast on AI adoption in industries that tech forgot. First guest: Dr. Lev Gonick, CIO of Arizona State University. (https://www.youtube.com/@the-common-logic)
- Writer: Tech Fusion and Tech Learner. Two LinkedIn newsletters. Tech Fusion is about where technology meets other fields: business, physics, religion and more. (https://www.linkedin.com/newsletters/tech-fusion-7085169900192759808/)

## Case studies
- [A lakehouse for a pest control company](https://berdia.dev/work/lakehouse/): Five disconnected systems became one trusted set of numbers.
- [Every new lead gets a reply](https://berdia.dev/work/speed-to-lead/): Web leads get a personal text right away, and the CRM keeps the record.
- [AI that listens for the upsell](https://berdia.dev/work/call-intelligence/): Call recordings become a simple yes or no: did we offer the add-on?
- [An AI assistant for each department](https://berdia.dev/work/department-assistants/): Customer service, route care, sales and account care each ask their own playbooks.

## Free tools
- [North Star Dashboard master prompt](https://ai.berdia.dev/prompt-playbook/north-star/): finds the North Star metric for any business and builds the dashboard that tracks it.
- [Prompt Playbook](https://ai.berdia.dev/prompt-playbook/)

## For agents
- MCP server: https://berdia.dev/mcp (Streamable HTTP, no auth, read-only). Tools: get_profile, list_case_studies, get_case_study, get_north_star_prompt, how_to_work_with_sohum. Prompt: north-star-dashboard.

## Contact
- Book a call: https://calendar.google.com/calendar/render?action=TEMPLATE&text=Call%20with%20Sohum%20Berdia&details=Booked%20from%20berdia.dev&add=sohum%40berdia.dev
- LinkedIn: https://www.linkedin.com/in/sohum-berdia/
- GitHub: https://github.com/s-berdia
- Email: sohum@berdia.dev

## Media
- [The Common Logic](https://www.youtube.com/@the-common-logic): video podcast on AI adoption in non-tech industries.
- [Tech Fusion](https://www.linkedin.com/newsletters/tech-fusion-7085169900192759808/): LinkedIn newsletter on technology and other fields.
- [Tech Learner](https://www.linkedin.com/newsletters/tech-learner-7331818155473858561/): LinkedIn newsletter.

## Optional
- [Games and experiments](https://fun.berdia.dev): Patent Craft (merge real patents into new inventions), AI Arena (vote on AI products and predict the crowd) and a Gmail signature builder.
- World Economic Forum Global Shaper, Phoenix Hub
- Phoenix Committee on Foreign Relations
- BS Computer Science, Arizona State University