Sohum Berdia · AI, data & automation · Tempe, Arizona
I turn companies into tech companies.
I build the data platforms, automations and AI tools that let a traditional business run on software. Today that means the AI and data function at Moxie Pest Control, which I am building from zero, and Quro AI, the learning platform I founded.
Scroll: a pest control company goes from paper to a North Star
Land every raw signal: calls, leads, ad spend, payroll.
Clean it, type it, join it. Now the numbers agree.
Now
What I am building right now
Most AI talk is about tech companies. My work is in the other 90% of the economy, where the systems are phones, paper and good people who are too busy.
The AI and data function at Moxie Pest Control
Recruited by the COO to build it from zero: a lakehouse, lead automations, call analysis and AI assistants for each department.
Quro AI
An AI-first learning platform that adapts to each learner.
Open HostThe Common Logic
A video podcast on AI adoption in industries that tech forgot. First guest: Dr. Lev Gonick, CIO of Arizona State University.
Open WriterTech Fusion and Tech Learner
Two LinkedIn newsletters. Tech Fusion is about where technology meets other fields: business, physics, religion and more.
Open- World Economic Forum Global Shaper, Phoenix Hub
- Phoenix Committee on Foreign Relations
- BS Computer Science, Arizona State University
Systems I built
The hero, for real
Each one is a piece of the story you just scrolled through: problem, system, outcome. Built inside a working pest control company, not a lab.
- Data platform Read
A lakehouse for a pest control company
Five disconnected systems became one trusted set of numbers.
Microsoft FabricPySparkDelta LakePower BI - Automation Read
Every new lead gets a reply
Web leads get a personal text right away, and the CRM keeps the record.
GoHighLevelSendBlueWebhooksREST APIs - Applied AI Read
AI that listens for the upsell
Call recordings become a simple yes or no: did we offer the add-on?
n8nLLMsStructured outputsContact center APIs - AI enablement Read
An AI assistant for each department
Customer service, route care, sales and account care each ask their own playbooks.
NotebookLMGoogle WorkspaceKnowledge design
For humans and agents
Your AI can read this site too
This site has an MCP server. Add it to Claude or any MCP client, and your assistant can look up my work, read a case study or load the North Star prompt, without scraping a page.
- MCP
Read-only Streamable HTTP endpoint. No login. Tools: profile, case studies, contact. Prompt: the North Star Dashboard master prompt.
https://berdia.dev/mcp - llms.txt
A plain-text map of this site for language models:
/llms.txt - WebMCP
In browsers that support the WebMCP proposal, this page also gives the same tools to an in-browser agent. Other browsers ignore it.
Pick a request. It goes to the real endpoint, and the JSON-RPC reply shows here.
Free · Prompt Playbook · ai.berdia.dev
Find your North Star. Build the dashboard that tracks it.
A master prompt for ChatGPT, Claude or Gemini. It interviews you, picks the one metric that shows whether you are growing, and helps you build the dashboard.